In 2015, we began an active research project that started by putting the purchase system in the stores in crisis, based on the question: Why do we buy in supermarkets the way we do? And from this, many others … Why when we get to the “super” we take a cart (or basket) and drag it through the corridors full of products? Why do we put them in the cart and transport them through the store? Why then we deposit them at the supermarket checkout, on a conveyor to be carried 50 centimeters in order to be validated by a person and afterwards deposit them on the other side, where we put them back in the cart or in bags to take them away? Why are supermarkets like warehouses full of products with people? Why in “my” supermarket do I find products that I will never buy? … And we started to find the answers proposed by SuperLab.
 
The sector is currently circling in a roundabout, where you have to choose between two paths that lead to different scenarios of the future: the purchase in a physical space and virtual purchase. On the one hand, logistics platforms are pushing so that purchases are made through online stores. On the other, the brands that want the clients shopping in physical spaces, must offer users new shopping experiences which justifies their visit to stores. The result of our study leads us to think that we must propose solutions that can make both purchase systems compatible.
 

Although perhaps the best answers have been found in the conceptual approaches that result in disruptive foundations:
 
The evolution of the current model of self-service towards a model focused on assisted sales. Add the human factor to the increase of technology as users and its necessary integration and adaptation to the point of sale. Help the user, now heterogeneous for the store, to define his profile as a unique person and from that point, determine his needs and uniqueness, providing solutions that facilitate and make more interesting and playful his daily purchase.
 
The importance of ethical values ​​that propose radical points of view in relation to the sustainable production of food and the preservation of the environment. The accumulation of food at the point of sale, against the unequal distribution of goods in a global world and finally, the concern towards the generation of solid waste and its subsequent recycling, which we understand will transform the presence of different products at the point of sale.
 

Furthermore in the aspects that refer to the construction of the sales space itself. The use of ecological, recyclable and reusable materials, and the use of sustainable energies, as well as other technical materials which facilitate a healthier purchase, as the ones proposed by the Porcelanosa Group, company that has helped us enormously in this section.
 
We are aware that the result proposed by SuperLab is not a universal answer, as a unique and definitive solution. It is rather an approach that opens new questions and new alternatives that should be able to be adapted to different brands, according to their positioning and their own personality and above all, to the personality of their users.
 
In Evvo we just want to answer questions that give us the results to create new competitive commercial formats, based on humanistic components which place people and the improvement of their quality of life, as the center of the investigations.
 
If a better world is possible through our work, Evvo will definitively get involved.