If the customer prefers to make the purchase in a physical way, he can access the product’s exhibition area. Fruit and vegetables will have a special treatment, since part of the exposed product will have been grown in the garden or in the greenhouse, which can be seen from inside the supermarket through a glass. This factor will transmit a relationship of proximity and total transparency with the user. In other sections, such as meat and fish, the product will be presented in an attractive and different way to the current one, since the food will be cut and prepared to be cooked.
 
Regarding the product, in this first phase of development, the minimum use of shelves will be sought. The focus will lie on a large touch screen, where the entire stock of the supermarket will be available. This saves space, since using a single wall of the establishment the customer can access a large number of products through the screen and select the ones he wants. Other screens will be used to announce offers and promotions. Despite this fact, SuperLab will have shelves with the exhibition of certain products such as the bio, ecological, proximity or gourmet ones. Small screens located on the shelves will give information about these other foods. In the exhibition space there will also be “kits”, a selection of products prepared to cook a recipe with them. The quantities will be exact for one, two, three, four or more people and it will be ensured so that the proposed recipes are proper of a balanced and healthy diet.