SuperLab addresses all audiences and a profile of restless consumer and nonconformist. An evolutionary consumer and that already incorporates technology in their day to day. Therefore, have it adopted also in his purchase at the supermarket, is an entirely natural step in this development. With this technology, it aims to make each user feel unique, fully adapting to his requirements.
 
In summary, the SuperLab project was born from detecting two realities: One is that going to the supermarket is not conceived as a pleasant activity, putting at the same time, in crisis, the dynamics of the purchase, as well as the different mechanical steps that are currently carried out during this process. SuperLab proposes a new model, in a new scenario. The other reality is that the sector needs to be updated in terms of the application of new technologies, to offer a satisfactory interactive shopping experience. The ultimate goal is to achieve a more intense bond with the user, creating a pleasant and personalized shopping experience, with an important ethical / ecological commitment and with all the technological innovations available, in a different and comfortable space.